City Cast is committed to tracking–and publishing–demographic information about our podcast guests. Diversity is a core City Cast value, and accountability is another. We want to have podcast guests who are diverse in race and ethnicity, gender, economic background, and geography. Tracking and publicizing guest demographics is a way to hold us accountable for representing the diversity of Portland.
So are we living up to our values? How diverse is our podcast guest pool, really?
This is the second year of data we have about City Cast Portland guests. (Here’s our report for 2023.) We ask each of our City Cast Portland podcast guests a few questions about their gender identity, racial/ethnic identity, and neighborhood. About 90% of guests responded in 2024. The following data encompass a total of 110 responding guests who appeared on the podcast between Nov. 1, 2023 and Oct. 31, 2024. (We did not count City Cast Portland staffers who appeared on the podcast.)
We then used census data to compare our podcast guests to the broader city and metro population. This helps us see how well we’re reflecting the community we’re serving.
As you can see in the chart, City Cast Portland’s guests broadly mirrored the population. Our guests were slightly whiter than the city and metro area. We also had a slightly higher percentage of Asian-American guests than the community, and a slightly lower percentage of Hispanic/Latinx guests.
We also asked about gender identity. About 53% of our guests identified as male, and 45% identified as female. About 2% identified as nonbinary
